Furniture HQ: what is it?
Basically there's 2 major sections:
1.
Wholesale Warehouse: We
offer a huge variety of furniture and deco from all over the world. We are a
one stop furniture wholesale warehouse, where you can consolidate the mixed
container of items that sell best in your business.
2.
Furniture brands platform:
We are a platform for brands to develop themselves on the Chinese market.
What you can expect
1.
Buy an eclectic mix of
styles and a selection of brands.
We import ethnic styles from India, Africa and South America, as well as
European Antiques; and present them in one warehouse with one catalog. You
do not need to travel to all those places anymore and be pushed into buying
a full container load of one local style.
We represent several respected foreign brands, who mainly want to sell on
the Chinese market, but we find out our international buyers love to grab a
few pieces of those brands to add to their container.
We also have some Chinese brands in our portfolio, who through our platform
want to be seen internationally.
2.
Sell to China your furniture
or deco collections. Have your brand launched in the Chinese market.
In first place, Furniture HQ (Huan Qiu Jia Ju) was created to sell on the
local Chinese market. You can read more about this below.
There's a huge purchasing power over here, an eagerness to consume and
experience new styles. Brands are settling down as the market became more
mature.
The name and logo
HQ
can be : Head Quarters = the central place for your
furniture buying
But as the first aim was the local market, and the first products were
mainly ethnical styles from all cultures of the world, we've came up with
the Chinese name Huan Qiu Jia Ju = World Wide
Furniture/Living .
The logo thus represents the World globe, and the "initials" HQ.
The history
Reading this part will explain you our
concept.
Siri, the American associate, has been a trader in Chinese Antiques since
the year 2003. As a one man business and Based in Beijing he shipped out
several containers per month. In 2006 he expanded and setup his company Asia
Home Deco to serve more and better to his customers.
www.asianhomedeco.com became a
website focused on product, an online purchasing platform where you can fill
up your container with a selection of Chinese furniture from over 20
different factories in and around Beijing.
In 2007 Antoine, the French Associate joined (after 3 years working for a
top French multinational in Qingdao)and they've registered the new holding
company
KNG Asia, with the aim to
serve the ever more purchasing requests from outside of China and not only
furniture anymore. KNG Asia developed itself as a qualified sourcing agent
and quality inspector.
In 2008 KNG Asia setup a joint venture with a French partner AFC
Development, to form
KNG Wood and focus
specifically on lumber a wood related business. The French partner soon
brought partners in natural wooden flooring, high end French furniture, etc
...
in 2011, Frederic, the Belgian associate, joined KNG Asia (after working 4
years in Beijing's furniture industry) with the aim to develop some of his
own projects. With an investment of capital Asian Home Deco rented it's own
warehouse and started buying stock, paving the way for the major project of
Furniture HQ.
Frederic experienced in his previous job the need in China for a furniture
and deco market offering styles previously unknown to Chinese society.
Retailing European antiques and Indian classical furniture, he got request
to sell these at wholesale conditions to Chinese small entrepreneurs who
either don't have the knowledge, visa or the capital to procure abroad
themselves. At the same time collaborations were taking shape with the first
2 major partners: D&M Depot and BLISS.
As the concept of Furniture HQ gets heard and with the power and experience
of KNG Asia and it's team, more and more partners step on board and the
sales forecasts are bright.